OUR MISSION AND OUR NAME
The mission of Lithia is to be the preferred provider of cars and trucks and related services in North America.
Walt DeBoer founded Lithia Motors in 1946 as a Chrysler-Plymouth-Dodge dealership in Ashland, Oregon. Following Walt’s death in 1968, Walt’s son Sid along with Dick Heimann, grew the business to include 5 stores and 19 franchises in Southern Oregon.
In December 1996, this collection of dealerships was transformed into Lithia Motors, Inc., a publicly traded company (NYSE stock symbol-LAD). We envisioned a company that would continuously grow, provide great customer service, and opportunities for employees.
Lithia is one of America’s largest automotive retailers featuring most domestic and import franchises. Our stores serve urban and rural populations throughout the Western and Midwest United States.
We are focused on providing customers with an honest and simpler buying and service experience. We are giving customers straightforward information so that they can make confident decisions.
We believe that our local communities are our lifeblood. In addition to the employment opportunities we provide in each of our neighborhoods, we also provide contributions to charitable organizations that serve our families, friends, and customers.
If you have any concerns or would like to provide us with some feedback please let us know at 866.318.9660. We look forward to hearing from you.